Haoyue Care(605009) Tianfeng Securities·2025-04-16 06:13Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [5][18]. Core Views - The company is expected to benefit from a recovery in industry demand and supportive fertility policies, indicating an improvement in its fundamentals [5]. - The growth in revenue is primarily driven by significant increases in overseas income, while profit declines are attributed to increased marketing expenses and higher financial costs [1][2]. - The company has a strong focus on developing its own brands, which is anticipated to enhance growth potential [4]. Financial Performance Summary - For Q4 2024, the company reported revenue of 0.89 billion, a year-on-year increase of 30.2%, while net profit attributable to shareholders was 0.093 billion, down 27.6% [1]. - The total revenue for 2024 is projected at 2.93 billion, reflecting a 6.3% year-on-year growth, with a net profit of 0.39 billion, down 11.7% [1][10]. - The gross margin for 2024 is reported at 27.9%, an increase of 1 percentage point year-on-year [1]. Product Segment Analysis - Revenue from baby hygiene products in 2024 reached 2.06 billion, up 4.3% year-on-year, with a gross margin of 23.9% [2]. - Adult hygiene products generated 0.55 billion in revenue, a slight decline of 0.6%, with a gross margin of 28.9% [2]. - Other products, including wet wipes, saw a significant revenue increase of 57.6%, totaling 0.23 billion, although the gross margin decreased to 47.5% [2]. Regional Performance - Domestic revenue for 2024 was 2.39 billion, a modest increase of 1.0%, while overseas revenue surged by 46.7% to 0.45 billion, driven by substantial growth in Thailand [2]. Strategic Developments - The company has established diverse customer relationships, including partnerships with major multinational corporations and emerging domestic brands, which are expected to enhance its market presence [3]. - The acquisition of Hubei Sibao Co., which owns well-known brands in the female hygiene sector, is anticipated to improve brand recognition and market share [4]. Future Outlook - The company expects to see a gradual improvement in the demand for high-value products, particularly in the baby pants segment, as the birth rate is projected to increase [3]. - The implementation of government policies to promote childbirth and provide childcare subsidies is expected to further benefit the company [3].