豪悦护理：婴裤增长稳健，自有品牌赋能成长-20250416

Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [5]. Core Views - The company is expected to benefit from a recovery in industry demand, particularly in the baby pants segment, which is projected to see increased demand due to a rise in birth rates and government policies promoting childbirth [3][5]. - The company has made strategic acquisitions, such as the purchase of Hubei Sibao, which is anticipated to enhance brand recognition and market share [4]. - The financial outlook has been adjusted, with expected net profits for 2025-2027 projected at 5.0 billion, 5.6 billion, and 6.2 billion respectively, reflecting a recovery trajectory [5]. Financial Performance Summary - For Q4 2024, the company reported revenues of 890 million, a year-on-year increase of 30.2%, while net profit decreased by 27.6% to 93 million [1]. - The total revenue for 2024 is projected at 2.93 billion, a 6.3% increase year-on-year, with net profit expected to decline by 11.7% to 390 million [1]. - The gross margin for 2024 is reported at 27.9%, an increase of 1 percentage point year-on-year, while the net profit margin is 13.2%, down by 2.7 percentage points [1]. Product and Regional Performance - Revenue from baby hygiene products in 2024 is expected to reach 2.06 billion, a 4.3% increase, with a gross margin of 23.9% [2]. - Adult hygiene products are projected to generate 550 million in revenue, a slight decline of 0.6%, while other products, including wet wipes, are expected to see significant growth with a 57.6% increase in revenue to 230 million [2]. - Domestic revenue is anticipated to be 2.39 billion, a 1.0% increase, while international revenue is expected to grow by 46.7% to 450 million, driven by strong performance in Thailand [2]. Strategic Initiatives - The company has established diverse customer relationships, including partnerships with global brands and emerging domestic e-commerce channels, which are expected to enhance product promotion and brand image [3]. - The company is focusing on expanding its overseas market share and improving its production capacity through strategic acquisitions [3]. - The anticipated increase in demand for high-value products, such as pull-up pants for older infants, is expected to optimize the company's product structure [3].