Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a year-on-year growth in retail sales for its main brand in Q1 2025, with a discount range of 70% to 75% and channel inventory at approximately four months [2][3] - Saucony, a brand under the company, achieved about 40% year-on-year growth in retail sales in Q1 2025, benefiting from its strong performance in professional running and outdoor segments [2][3] Summary by Sections Event Overview - The company announced its Q1 2025 operational data, highlighting a year-on-year increase in retail sales for its main brand, with discounts maintained at 70% to 75% and channel inventory around four months [2] Analysis and Judgment - In Q1 2025, the retail sales growth rate for the main brand showed a decline compared to Q4 2024, but the discount levels remained stable [3] - The company’s retail discount rates were consistent across quarters, with channel inventory turnover slightly improving compared to the previous year [3] - Saucony's growth is attributed to its strategic positioning in high-end markets and its brand promotion efforts, including celebrity endorsements and product innovation [3] Investment Recommendations - Short-term investments in the main brand's DTC strategy may negatively impact sales but are expected to enhance consumer interaction and brand loyalty in the long run [4] - The company plans to expand its product range and open approximately 30 new Saucony stores in high-end markets [4] - The financial forecasts for 2025, 2026, and 2027 predict revenues of 142.86 billion, 155.58 billion, and 172.51 billion respectively, with corresponding net profits of 13.74 billion, 15.11 billion, and 16.64 billion [4]
特步国际（01368）：Q1主品牌中单位数增长，索康尼超40%