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古茗(01364):首次覆盖:细水长流,打造4A级全国现制饮品品牌

Investment Rating - The report initiates coverage with an OUTPERFORM rating, targeting a price of HK$24.20 from the current price of HK$17.70 [1]. Core Insights - Guming Holdings is positioned as a leading 4A (Available, Adorable, Affordable, Addicted) freshly-made beverage brand in China, focusing on the growing demand for fresh, convenient, and cost-effective drinks, particularly in lower-tier cities [1][6]. - The company has established a robust supply chain and utilizes digitalization to enhance operational efficiency, aiming for steady national expansion [3][6]. - Guming is the second-largest freshly-made tea beverage brand in China by GMV, holding a market share of 9.1%, and the largest in the mass market segment with a 17.7% share [1][6]. Company Overview - Guming Holdings operates a network of 9,914 stores across 17 provinces in China, with a significant presence in lower-tier cities, where 41% of its stores are located in rural areas [1][6][29]. - The company has a strong financial outlook, with projected revenues of RMB 10.84 billion, RMB 12.84 billion, and RMB 14.42 billion for 2025, 2026, and 2027, respectively, reflecting growth rates of 23%, 18%, and 12% [1][4]. - Guming's net profit is expected to reach RMB 1.88 billion, RMB 2.19 billion, and RMB 2.38 billion over the same period, with a diluted EPS forecasted to grow from RMB 0.90 in 2025 to RMB 1.14 in 2027 [1][4]. Industry Insights - The freshly-made beverage market in China is experiencing rapid growth, with a compound annual growth rate (CAGR) of 22.5% from 2018 to 2023, significantly outpacing the overall beverage market's growth of 9.4% [2][13]. - The market for freshly-made beverages is projected to reach RMB 11,634 billion by 2028, with a CAGR of 17.6% from 2023 to 2028 [13]. - Freshly-made tea and coffee dominate the market, with their combined market size expected to grow substantially, reflecting changing consumer preferences towards higher quality and fresh products [13][19].