百亚股份（003006）：线下发力驱动收入高增，盈利表现超预期

Investment Rating - The investment rating for the company is "Buy" (maintained) [2][5] Core Views - The company has demonstrated strong revenue growth driven by offline efforts, with a first-quarter revenue of 999.5 million yuan, representing a year-on-year increase of 30.1% [5] - The company's net profit attributable to shareholders reached 131 million yuan, up 27.27% year-on-year, indicating better-than-expected profitability [5] - The report highlights a structural upgrade trend with improved gross margins and an increase in the proportion of offline channels [5] Financial Projections - Revenue projections for 2025-2027 are estimated at 4.33 billion, 5.61 billion, and 7.01 billion yuan, with year-on-year growth rates of 33%, 29%, and 25% respectively [2][5] - Net profit attributable to shareholders is forecasted to be 370 million, 500 million, and 646 million yuan for the same period, with growth rates of 29%, 35%, and 29% respectively [2][5] - Earnings per share (EPS) are projected to be 0.86, 1.17, and 1.50 yuan for 2025, 2026, and 2027 [2][5] Market Performance - The offline market revenue for the first quarter of 2025 was 650 million yuan, showing a 49% increase, with significant growth in core regions outside the main provinces [5] - Online revenue for the same period was 322 million yuan, reflecting an 8.6% increase, with expectations for recovery in growth rates following the resolution of industry-related issues [5] Profitability Metrics - The gross margin for the first quarter was 53.32%, with a net profit margin of 13.12% [5] - The report indicates a slight decrease in gross margin compared to the previous quarter, attributed to the increased share of offline sales [5]