Investment Rating - The investment rating for the company is "Buy" and is maintained [12]. Core Views - The company's growth logic of increasing volume and price to gain market share is evident. It is leveraging e-commerce channels for greater brand exposure and restructuring its product offerings to focus on high-end products like the "7-Day Repair" series, which is expected to drive performance beyond expectations in the medium term [2][10][16]. Summary by Sections E-commerce Growth - The company is capitalizing on the e-commerce boom, particularly through platforms like Douyin and Tmall, which have shown significant growth. In March, Douyin ranked the company 4th in the toothpaste category with a GMV growth of over 200% year-on-year, while Tmall's oral care category saw a 43% increase [8][17]. Product Pricing and Structure - The introduction of high-end products has led to an improvement in product structure and average price. The "7-Day Repair" series accounted for 70%-80% of GMV on Douyin by the end of 2024, with an average price of 26.6 yuan per 100 grams, surpassing the mainstream price levels of 10-13 yuan [9][21]. Financial Performance - The company is projected to achieve net profits of approximately 160 million yuan, 195 million yuan, and 243 million yuan for the years 2024, 2025, and 2026, respectively, with corresponding PE ratios of 46, 38, and 31 times [10][34].
登康口腔（001328）：跟踪点评：电商提速+高端爆品绘就量价齐升成长曲线