Investment Rating - The report upgrades the company to a "Buy" rating, indicating an expected price increase of over 15% in the next 6-12 months [3][11]. Core Insights - The company reported a revenue of 1.56 billion RMB for 2024, a year-on-year increase of 13.4%, and a net profit of 161 million RMB, up 14.07% year-on-year, with a net profit margin of 10.33% [2]. - The growth is driven by the popularity of Douyin and the rapid expansion of key products, enhancing brand strength [2][3]. - The company is positioned as a leader in the sensitive oral care segment, leveraging product upgrades to increase customer spending and attract new customers [3]. Performance Analysis - For 2024, revenue from adult toothpaste, adult toothbrushes, children's toothpaste, children's toothbrushes, electric toothbrushes, and oral medical and beauty care products is reported as 1.247 billion, 161 million, 72 million, 30 million, 10 million, and 38 million RMB respectively, with growth rates of 16.09%, 3.30%, -0.48%, -5.09%, -14.33%, and +35.45% [2]. - The company achieved a gross margin of 49.37% in 2024, an increase of 5.27 percentage points year-on-year, driven by high-end product series [3]. - The sales expense ratio for 2024 is 31.96%, up 3.88 percentage points, primarily due to marketing efforts on platforms like Douyin [3]. Revenue and Profit Forecast - The company is expected to achieve net profits of 200 million, 258 million, and 332 million RMB for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 38.48, 29.78, and 23.17 [3][7]. - The projected revenue growth rates for the next few years are 27.91% for 2025, 20.88% for 2026, and 18.20% for 2027 [7]. Market Position - The company ranks third in retail market share for toothpaste products in offline sales channels, and its children's toothpaste and toothbrushes rank third and first in their respective categories [2]. - The company holds a 64.72% market share in the sensitive segment of offline retail [2]. Channel Performance - Revenue from distribution, direct supply, and e-commerce for 2024 is reported as 1.032 billion, 41 million, and 481 million RMB respectively, with year-on-year growth rates of 3.69%, -24.01%, and +51.99% [2]. - The introduction of the medical research 7-day repair series is expected to continue driving the trend of popular products across various channels [2].
登康口腔：业绩表现靓丽，爆品放量、电商提速带动品牌势能上行-20250422