LI NING(HK:02331) Huachuang Securities·2025-04-22 05:15Investment Rating - The report maintains a "Strong Buy" rating for the company, with a target price of HKD 18.25 [1][7]. Core Insights - The company reported a revenue of CNY 28.68 billion for 2024, representing a year-on-year increase of 3.9%. However, the net profit attributable to shareholders decreased by 5.5% to CNY 3.01 billion, resulting in a net profit margin of 10.5% [1][3]. - The company declared a final dividend of CNY 0.2073 per share, bringing the total annual dividend to CNY 0.5848 per share, with a payout ratio of 50%, an increase of 5 percentage points year-on-year [1][3]. Financial Performance Summary - Revenue Growth: The company achieved a total revenue of CNY 28,676 million in 2024, with a projected growth of 3.5% in 2025 and 1.0% in 2026 [3][10]. - Net Profit: The net profit for 2024 was CNY 3,013 million, with a forecasted decline of 9.1% in 2025, followed by a recovery of 10.8% in 2026 [3][9]. - Earnings Per Share (EPS): The EPS for 2024 was CNY 1.17, expected to decrease to CNY 1.06 in 2025, before rising to CNY 1.17 in 2026 and CNY 1.29 in 2027 [3][9]. - Valuation Ratios: The price-to-earnings (P/E) ratio is projected to be 11.9 in 2024, increasing to 13.1 in 2025, and then decreasing to 11.8 in 2026 and 10.8 in 2027 [3][9]. Product and Channel Strategy - Product Focus: The company is concentrating on core categories, with a 30%-40% increase in product matrix width and a focus on professional products, which accounted for approximately 60% of revenue in 2024 [7]. - Channel Performance: - Wholesale channel revenue increased by 2.6% to CNY 12.9 billion, with 4,820 wholesale stores by the end of 2024. - Direct sales channel revenue slightly decreased by 0.3% to CNY 6.9 billion, with 1,297 direct sales stores. - E-commerce channel revenue grew by 10.3% to CNY 8.3 billion, indicating strong online performance [7]. Future Outlook - The management anticipates that revenue will remain stable in 2025, with a high single-digit net profit margin. The company has become the official sportswear partner for the Chinese Olympic Committee and the Chinese sports delegation, which is expected to enhance brand value [7].