LuoLai Lifestyle Technology (002293) 国盛证券·2025-04-25 06:23Investment Rating - The investment rating for the company is "Buy" [4] Core Views - The company is expected to show exceptional growth performance in 2025, with a projected revenue increase of 5.6% to 48.12 billion yuan and a net profit growth of 20% to 5.2 billion yuan [8] - The company faced a revenue decline of 14.2% in 2024, primarily due to losses in its U.S. furniture business, but domestic home textile operations are anticipated to improve [7][8] Revenue and Profitability - In 2024, the company's revenue decreased by 14.2% to 45.6 billion yuan, with a net profit decline of 24.4% to 4.3 billion yuan [1] - The gross margin improved by 0.7 percentage points to 48% due to effective cost control [1] - The company declared a total dividend of 0.6 yuan per share for the year, resulting in a dividend payout ratio of 115.48% [1] Channel Performance - Direct sales channel revenue decreased by 1.48% to 400 million yuan, but gross margin increased by 0.3 percentage points to 67.55% [2] - Franchise channel revenue fell by 19.03% to 14.5 billion yuan, with a gross margin increase of 1.42 percentage points to 48.84% [3] - E-commerce revenue declined by 14.12% to 13.8 billion yuan, while gross margin improved by 1.11 percentage points to 53.32% [3] U.S. Business Performance - The U.S. business revenue dropped by 21.54% to 8.2 billion yuan, resulting in a loss of approximately 28.71 million yuan [7] - The gross margin for the U.S. business decreased by 5.76 percentage points to 28.07% [7] Inventory and Cash Flow - As of the end of 2024, the company's inventory decreased by 19.2% to 1.09 billion yuan, with inventory turnover days reduced by 7 days to 185 days [7] - Operating cash flow for 2024 was 8.5 billion yuan, down 9.5% year-on-year [7] Future Outlook - The company is set to gradually launch production at the completed first phase of the smart industrial park in 2025, which is expected to enhance operational efficiency and profitability [8] - The company anticipates a healthy operating performance in the franchise business in 2025 due to improved inventory levels and retail efficiency [3][8]