By-health(SZ:300146) Huachuang Securities·2025-04-28 03:43Investment Rating - The investment rating for the company is "Neutral" with a target price of 13.5 CNY [1]. Core Views - The company continues to face revenue pressure, with a year-on-year decline of approximately 32% in Q1 2025. The decline is attributed to a high base from the previous year and reduced foot traffic in offline channels [6]. - The net profit margin decline has narrowed, indicating potential operational improvements as cost control measures take effect [6]. - The company is implementing strategies to attract consumer traffic back to offline channels and is focusing on maintaining profitability in online sales [6]. Financial Summary - Total revenue for 2024A is projected at 6,838 million CNY, with a year-on-year growth rate of -27.3%. For 2025E, revenue is expected to increase to 7,172 million CNY, reflecting a growth rate of 4.9% [2]. - The net profit for 2024A is estimated at 653 million CNY, with a significant decline of -62.6%. However, it is expected to recover to 866 million CNY in 2025E, showing a growth rate of 32.7% [2]. - Earnings per share (EPS) is projected to rise from 0.38 CNY in 2024A to 0.51 CNY in 2025E [2]. - The company’s price-to-earnings (P/E) ratio is expected to decrease from 28 in 2024A to 21 in 2025E, indicating a more attractive valuation over time [2]. Operational Insights - In Q1 2025, the company reported a gross margin of 68.7%, a slight decrease of 1.2 percentage points year-on-year, primarily due to changes in product mix and reduced scale effects from declining revenues [6]. - The sales expense ratio improved to 30.3%, down 0.9 percentage points year-on-year, reflecting effective cost management strategies [6]. - The company plans to launch more proactive measures in 2025 to enhance sales performance, particularly through new product introductions and targeted marketing strategies [6].