Zhejiang Meida(002677) 华泰证券·2025-04-28 07:13Investment Rating - The report maintains a "Buy" rating for the company with a target price of 8.05 RMB [7][8]. Core Views - The company experienced significant revenue and profit declines in 2024, with revenue of 877.42 million RMB, down 47.5% year-on-year, and a net profit of 110.45 million RMB, down 76.2% year-on-year. The performance was below expectations [1][4]. - The integrated stove market remains weak, impacting the company's revenue, which is expected to continue facing pressure in the first half of 2025 but may stabilize in the second half due to old kitchen renovations and trade-in subsidies [2][4]. - The company has increased its cash dividend payout ratio, proposing a cash dividend of 0.3 RMB per share, reflecting a payout ratio of 175.48% [1]. Summary by Sections Financial Performance - In 2024, the company's revenue from integrated stoves and cabinets was 8.1 billion RMB and 0.2 billion RMB, down 47.0% and 41.9% respectively, primarily due to a slowdown in new home sales [2]. - The gross profit margin for 2024 was 40.7%, a decrease of 6.4 percentage points year-on-year, attributed to a downward shift in product structure [3]. - The net profit margin for 2024 was 12.6%, down 15.2 percentage points year-on-year [3]. Profit Forecast and Valuation - The company’s net profit forecasts for 2025-2027 are 1.46 billion RMB, 1.51 billion RMB, and 1.57 billion RMB, representing declines of 48.50% and 50.12% compared to previous estimates for 2025 and 2026 [4][13]. - The report adjusts the company's revenue and gross margin expectations downward, leading to a revised profit outlook [4][13]. - The target price of 8.05 RMB corresponds to a 35x PE ratio for 2025, reflecting the company's relatively narrow product range and weaker risk resilience [4].