DEEJ(SZ:000423) Soochow Securities·2025-04-28 11:03Investment Rating - The investment rating for Dong'e Ejiao is "Buy" (maintained) [1] Core Views - The company's Q1 2025 performance met expectations, with total revenue of 1.719 billion yuan, representing a year-on-year growth of 18.24%. The net profit attributable to shareholders was 425 million yuan, up 20.25% year-on-year [9] - The company's product lines, particularly the Ejiao series, are experiencing steady growth, with various marketing strategies being employed to enhance sales and reach target demographics [9] - The company has initiated a mid-term dividend distribution, with a high dividend payout ratio of 99.7% in 2024, reflecting its commitment to returning value to shareholders [9] - The forecast for net profit attributable to shareholders for 2025-2027 is 1.864 billion, 2.215 billion, and 2.565 billion yuan respectively, with corresponding P/E ratios of 19, 16, and 14 [9] Financial Summary - Total revenue is projected to grow from 5.921 billion yuan in 2024 to 8.918 billion yuan in 2027, with a compound annual growth rate (CAGR) of approximately 13.47% [1] - The net profit attributable to shareholders is expected to increase from 1.557 billion yuan in 2024 to 2.565 billion yuan in 2027, with a CAGR of approximately 15.83% [1] - The latest diluted EPS is forecasted to rise from 2.42 yuan in 2024 to 3.98 yuan in 2027 [1] - The company's return on equity (ROE) improved to 4.04% in Q1 2025, with a gross margin of 73.62% and a net profit margin of 24.73% [9]