EBSCN·2025-04-29 03:15Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - In Q1 2025, the company achieved operating revenue of 10.45 billion yuan, a year-on-year increase of 2.9%, and a net profit attributable to shareholders of 1.71 billion yuan, up 7.1% year-on-year [1][2]. - The sales volume increased by 3.5% year-on-year, with a notable rise in the proportion of mid-to-high-end products, which saw a sales increase of 5.3% [2]. - The company improved its gross margin to 41.64%, up 1.20 percentage points year-on-year, driven by lower prices for barley and packaging materials, as well as an increase in the sales proportion of higher-margin products [3]. Summary by Sections Financial Performance - Q1 2025 operating revenue was 10.446 billion yuan, with a year-on-year growth of 2.9% driven by sales volume [2]. - The company reported a net profit of 1.71 billion yuan, reflecting a 7.1% increase year-on-year [1]. - The average selling price (ASP) decreased by 0.6% to 4,620 yuan per thousand liters [2]. Cost Control and Profitability - The gross margin improved to 41.64%, up 1.20 percentage points year-on-year, due to lower raw material costs and a higher sales proportion of mid-to-high-end products [3]. - The sales expense ratio decreased to 12.53%, down 0.29 percentage points year-on-year, indicating improved efficiency in expense allocation [3]. - The net profit margin reached 16.64%, an increase of 0.65 percentage points year-on-year [3]. Future Outlook - The company is expected to see improved profitability in 2025 due to low year-on-year comparisons and a favorable cost environment, with raw material costs projected to decline [4]. - The new management team, which completed its transition at the end of 2024, is anticipated to enhance operational efficiency [4]. - Profit forecasts for 2025-2027 are set at 4.846 billion, 5.171 billion, and 5.442 billion yuan respectively, with corresponding EPS of 3.55, 3.79, and 3.99 yuan [4].