GREE(SZ:000651) Guoyuan Securities·2025-04-29 03:34Investment Rating - The report maintains a "Recommended" rating for the smart home industry [8][27]. Core Insights - The smart home industry is experiencing rapid growth driven by three main factors: continuous release of demand for consumption upgrades and elderly-friendly renovations, technological innovations, and strong policy support [27]. - Recent policy changes in Fujian Province have expanded the scope of the old-for-new appliance program, providing a 15% subsidy on the final sales price for 21 categories of home appliances [3][18]. - The first quarter saw a 19.3% year-on-year growth in the retail sales of household appliances and audio-visual equipment, indicating the effectiveness of the consumption upgrade policies [4][19]. Summary by Sections Market Review - In the two weeks from April 14 to April 25, 2025, the Shanghai Composite Index rose by 1.76%, while the smart home index increased by 1.06%, underperforming the Shanghai index by 0.69 percentage points [2][13]. - Year-to-date, the smart home index has increased by 0.22%, outperforming the Shanghai Composite Index by 1.91 percentage points [13][14]. Industry Policy Tracking - On April 22, 2025, Fujian Province announced an adjustment to the old-for-new appliance policy, expanding the subsidy to 21 categories of appliances, with a maximum subsidy of 2000 yuan per product [3][18]. Industry News Tracking - The first quarter of 2025 saw significant growth in the household appliance sector, with a 19.3% increase in retail sales, reflecting the positive impact of the old-for-new policy [4][19]. - Gree Electric's board of directors has undergone a leadership change, with Dong Mingzhu re-elected as chairperson [20]. - Cixi's small appliance sector has shown resilience against U.S. tariff pressures, with domestic sales growing over 30% [21]. Investment Recommendations - Leading home appliance companies like Haier, Midea, Gree, and Hisense are demonstrating strong resilience due to their globalized operations and localized production capabilities [5][26]. - The report emphasizes that the smart home industry is set to benefit from the ongoing demand for smart home solutions, driven by technological advancements and changing consumer preferences [27].