weizhixiang(SH:605089) HTSC·2025-04-29 04:05Investment Rating - The investment rating for the company is "Accumulate" [7] Core Views - The company has experienced pressure on operations since 2024, primarily due to a lackluster overall consumption environment, resulting in a net decrease of 79 franchise stores by the end of 2024 [1][2] - The company is actively expanding its supermarket channel, which contributed to a revenue increase of 89.1% year-on-year, reaching 0.6 billion RMB in 2024 [1][2] - As of Q1 2025, the company has seen a return to positive same-store sales growth, with a 7% year-on-year increase in single-store revenue [1][2] Summary by Sections Financial Performance - In 2024, the company's revenue and net profit attributable to the parent company were 670 million RMB and 90 million RMB, respectively, representing year-on-year declines of 15.9% and 35.4% [1][6] - The gross margin for 2024 decreased by 1.4 percentage points to 25.0%, influenced by raw material cost fluctuations [3] - The net profit margin for 2024 was 13.0%, down 3.9 percentage points year-on-year [3] Revenue Breakdown - In 2024, revenue from various meat categories was as follows: beef 260 million RMB, poultry 120 million RMB, pork 60 million RMB, lamb 10 million RMB, fish 100 million RMB, and shrimp 80 million RMB, with year-on-year declines across most categories [2] - Retail channel revenue in 2024 was 430 million RMB, down 20.4% year-on-year, while wholesale channel revenue was 180 million RMB, down 17.0% [2] Future Outlook - The company expects performance improvements due to product innovation and diversified channel networks, with adjusted earnings per share (EPS) forecasts for 2025 and 2026 at 0.67 RMB and 0.78 RMB, respectively [4] - The target price for the company's stock is set at 26.76 RMB, based on a price-to-earnings (PE) ratio of 40x for 2025 [4][8]