Kouzijiao(SH:603589) Huachuang Securities·2025-04-29 04:44Investment Rating - The report maintains a "Recommendation" rating for the company, with a target price set at 40 yuan [1]. Core Views - The company achieved a total revenue of 6.015 billion yuan in 2024, reflecting a year-on-year increase of 0.9%, while the net profit attributable to shareholders decreased by 3.8% to 1.655 billion yuan. In Q4 alone, revenue reached 1.65 billion yuan, up 9.0% year-on-year, but net profit fell by 7.5% to 350 million yuan. For Q1 2025, total revenue was 1.81 billion yuan, a 2.4% increase, with net profit rising by 3.6% to 610 million yuan [1][4]. Financial Summary - 2024 Financial Performance: Total revenue was 6,015 million yuan, with a year-on-year growth rate of 0.9%. The net profit attributable to shareholders was 1,655 million yuan, down 3.8% [4]. - 2025 Financial Projections: Expected total revenue for 2025 is 5,556 million yuan, with a projected decline of 7.6%. The net profit is anticipated to be 1,499 million yuan, a decrease of 9.4% [4]. - Earnings Per Share (EPS): The EPS for 2024 is reported at 2.76 yuan, with projections of 2.50 yuan for 2025 and 2.61 yuan for 2026 [4]. - Valuation Ratios: The price-to-earnings (P/E) ratio is projected at 13 for 2024, increasing to 14 in 2025, and then decreasing to 12 by 2027 [4]. Market Performance - The company has shown a positive revenue growth in Q4 2024, which has contributed to an overall positive growth for the year, despite challenges in profit margins and sales returns [1][8]. Strategic Outlook - The company is focusing on channel reform and resource integration, particularly in the Anhui province, to enhance market competitiveness. The introduction of new products in the 100-300 yuan price range is expected to strengthen its market position [1][8]. Investment Recommendations - The report suggests that while short-term financials may face pressure, the ongoing reforms and market adjustments could lead to improved performance in the long run. The target price has been adjusted to 40 yuan, reflecting a cautious but optimistic outlook [1][8].