NHD(SZ:002946) KAIYUAN SECURITIES·2025-04-29 05:42Investment Rating - The investment rating for the company is "Outperform" (Maintain) [2] Core Insights - The company reported a revenue of 10.665 billion yuan in 2024, a decrease of 2.9% year-on-year, while the net profit attributable to shareholders was 538 million yuan, an increase of 24.8% [6] - In Q1 2025, the company achieved a revenue of 26.25 billion yuan, a slight increase of 0.4%, and a net profit of 1.33 billion yuan, which is a significant increase of 48.5% [6] - The profit margin is expected to continue improving due to the focus on core low-temperature products and cost reductions, despite the anticipated narrowing of raw milk benefits [8][9] Financial Performance Summary - The company's total revenue is projected to grow from 10.665 billion yuan in 2024 to 11.073 billion yuan in 2025, representing a year-on-year growth of 3.8% [10] - The net profit attributable to shareholders is expected to increase from 538 million yuan in 2024 to 673 million yuan in 2025, reflecting a growth rate of 25.2% [10] - The gross margin is forecasted to improve from 28.4% in 2024 to 28.8% in 2025, while the net margin is expected to rise from 5.0% to 6.1% during the same period [10] Business Strategy and Market Position - The company is focusing on the "fresh strategy," emphasizing core low-temperature milk and yogurt products, while also enhancing direct-to-consumer (DTC) channels and exploring emerging markets [9] - The low-temperature product category has shown strong growth, with liquid milk revenue reaching 49.92 billion yuan in H2 2024, a year-on-year increase of 1.1% [7] - The company aims to optimize its product structure, which has positively impacted profitability, with net profit margins increasing by 1.7 percentage points in Q1 2025 compared to the previous year [8]