WLY(000858) 东方证券·2025-04-29 07:55Investment Rating - The report maintains a "Buy" rating for the company with a target price of 139.84 CNY, based on a reasonable valuation level of 16 times the earnings per share (EPS) for 2025 [2][10]. Core Insights - The company's performance in Q1 2025 exceeded expectations, with revenue of 36.94 billion CNY, a year-on-year increase of 6.05%, and a net profit of 14.86 billion CNY, up 5.80% year-on-year [9]. - The potential of channel reform is underestimated, with a flat organizational structure enhancing market responsiveness. The company added 16,000 core terminals in 2024 and increased the number of specialty stores from 1,662 to 1,786 [9]. - The company achieved a dividend payout ratio of 70% in 2024, aligning with its commitment to shareholder returns [9]. Financial Forecasts - Revenue projections for 2025-2027 are 93.895 billion CNY, 101.898 billion CNY, and 108.848 billion CNY, respectively, with year-on-year growth rates of 5.3%, 8.5%, and 6.8% [3]. - The EPS estimates for 2025-2027 are 8.74 CNY, 9.63 CNY, and 10.39 CNY, respectively [2][10]. - The gross margin is expected to improve from 77.1% in 2024 to 78.4% in 2027 [3]. Market Performance - The company's stock price as of April 28, 2025, was 130.85 CNY, with a 52-week high of 175.22 CNY and a low of 104.23 CNY [4]. - The company has shown a relative performance of 0.48% over the past month, outperforming the Shanghai-Shenzhen 300 index by 1.62% [5].