洋河股份（002304）：持续调整，期待改善

Investment Rating - The investment rating for the company is "Recommended" [1][4] Core Views - The company is experiencing pressure on its fundamentals, with expectations for improvement in the future [5][6] - The company plans to distribute a cash dividend of 23.17 yuan per 10 shares, totaling 7 billion yuan, which represents 105% of the net profit for the period [5][9] Financial Performance Summary - In 2024, the company's revenue was 28.9 billion yuan, a decrease of 12.8% year-on-year, and the net profit attributable to the parent company was 6.7 billion yuan, down 33.4% year-on-year [5][8] - For Q4 2024, the revenue was 1.4 billion yuan, a decline of 52.2% year-on-year, with a net loss of 1.9 billion yuan compared to a loss of 0.2 billion yuan in the same period last year [5] - In Q1 2025, the revenue was 11.1 billion yuan, down 31.9% year-on-year, and the net profit was 3.64 billion yuan, a decrease of 39.9% year-on-year [5][8] Revenue Breakdown - The company's liquor revenue in 2024 was 28.2 billion yuan, down 13% year-on-year, with volume and price changes of -16% and +4%, respectively [9] - The mid-to-high-end liquor segment generated 24.3 billion yuan, down 14.8% year-on-year, while the ordinary liquor segment achieved 3.9 billion yuan, down 0.5% year-on-year [9] Cost and Profitability Analysis - The gross margin for 2024 was 73.2%, down 2.1 percentage points year-on-year, while the net profit margin was 23.1%, down 7.1 percentage points year-on-year [9][12] - The company has increased its sales and management expense ratios to 19.1% and 6.7%, respectively, reflecting a rise in competitive pressures [9] Future Projections - The company expects a slight revenue increase in 2025 to 28.97 billion yuan, with a projected net profit of 6.7 billion yuan [8][12] - The estimated net profit for 2026 and 2027 is 6.9 billion yuan and 7.1 billion yuan, respectively [8][12] Shareholder Returns - The company is committed to returning value to shareholders through dividends, maintaining a high payout ratio despite the decline in profits [5][9]