
Investment Rating - The report maintains a "Buy" rating for the company [1][9][21] Core Views - The company has shown strong performance in its brokerage and margin financing business, with a significant increase in revenue and net profit in Q1 2025, driven by a rise in stock trading volume [4][5][11] - The company is actively investing in AI and financial technology, enhancing its capabilities and product offerings through the development of its proprietary financial model [7][15][17] Summary by Sections Financial Performance - In Q1 2025, the company reported revenue of 3.486 billion yuan, a year-on-year increase of 41.93%, and a net profit of 2.715 billion yuan, up 38.96% [4][10] - For the full year 2024, the company achieved revenue of 11.604 billion yuan, a growth of 4.72%, and a net profit of 9.610 billion yuan, increasing by 17.29% [4][10] Business Segments - The brokerage business revenue in Q1 2025 increased by 66% year-on-year, with total revenues from interest and commission fees reaching 0.811 billion, 0.717 billion, and 1.958 billion yuan respectively [5][11] - The company’s market share in brokerage services continues to grow, with a total stock trading volume of 24.24 trillion yuan in 2024 [5][11] Cost Management and R&D - The company has successfully reduced its sales expenses, with a sales expense ratio of 2.01% in Q1 2025, down from 2.77% in 2024 [6][15] - Significant investments are being made in financial technology, with advancements in AI capabilities including natural language processing and image recognition [6][15] AI and Financial Model Development - The company is deepening its "AI + Finance" strategy, with the launch of its proprietary "Miaoxiang" financial model aimed at enhancing financial research capabilities [7][17] - The company has built a comprehensive financial database and an extensive user ecosystem centered around its platform, enhancing its competitive edge in the financial services sector [7][17] Earnings Forecast - The company is expected to achieve revenues of 12.929 billion, 14.544 billion, and 16.404 billion yuan for the years 2025, 2026, and 2027 respectively, with corresponding net profits of 10.547 billion, 11.761 billion, and 13.007 billion yuan [8][21]