迎驾贡酒（603198）：业绩低于预期，主动调整良性发展

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 7.34 billion yuan for 2024, representing a year-on-year growth of 8.5%, and a net profit of 2.59 billion yuan, up 13.5% year-on-year. The Q1 2025 revenue was 2.05 billion yuan, down 12.4% year-on-year, with a net profit of 829 million yuan, down 9.5% year-on-year. The performance in Q1 2025 was below expectations [4][5] - The company plans to distribute a cash dividend of 1.5 yuan per 10 shares for 2024, with a total cash dividend of 1.2 billion yuan, resulting in a dividend payout ratio of 46.4% [4] - The company is adjusting its profit forecasts for 2025-2026 due to demand pressure, with projected net profits of 2.40 billion, 2.54 billion, and 2.72 billion yuan for 2025-2027, reflecting year-on-year changes of -7.4%, 6.0%, and 7.1% respectively [7] Financial Data and Profit Forecast - For 2024, total revenue is projected at 7.34 billion yuan, with a year-on-year growth rate of 8.5%. The net profit is expected to be 2.59 billion yuan, with a growth rate of 13.5% [6] - The Q1 2025 revenue is expected to be 6.80 billion yuan, with a year-on-year decline of 7.5%. The net profit is projected at 2.40 billion yuan, down 7.4% year-on-year [6] - The company’s gross margin for 2024 is expected to be 73.9%, with a net margin of 35.3%, reflecting an increase in product mix improvement [8] Product and Regional Performance - In 2024, the revenue from mid-to-high-end liquor is expected to reach 5.71 billion yuan, growing 13.8% year-on-year, while ordinary liquor revenue is projected at 1.29 billion yuan, down 6.53% year-on-year [7] - The company’s revenue from the domestic market is expected to be 5.09 billion yuan, up 12.8% year-on-year, while revenue from outside the province is projected at 1.91 billion yuan, growing 1.31% year-on-year [7] Cash Flow and Liabilities - The operating cash flow for 2024 is expected to be 1.91 billion yuan, down 13.2% year-on-year, primarily due to increased tax payments [8] - The company’s contract liabilities at the end of 2024 are projected to be 578 million yuan, reflecting an increase from the previous year [8]