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宋城演艺(300144):轻资产战略成效显著,广东、西安等项目表现亮眼

Investment Rating - The report maintains a "Buy" rating for the company [2] Core Views - The company has shown significant results from its light asset strategy, with projects in Guangdong and Xi'an performing exceptionally well [1] - The company reported a total revenue of 2.417 billion yuan in 2024, a year-on-year increase of 25.49%, and achieved a net profit of 1.049 billion yuan, marking a return to profitability [7] - The company has adjusted its management fees for light asset projects from 20% to 8% of annual operating income to enhance brand competitiveness [7] - The company has signed a major project, "Silk Road Eternal Love," which integrates various cultural elements and aims to promote a more interconnected economic landscape [7] Financial Data and Profit Forecast - Total revenue projections for 2025 are estimated at 2.594 billion yuan, with a year-on-year growth rate of 7.3% [6] - The net profit for 2025 is forecasted to be 1.195 billion yuan, reflecting a year-on-year increase of 13.9% [6] - The earnings per share (EPS) for 2025 is projected to be 0.46 yuan, with a price-to-earnings (PE) ratio of 20 [6] - The company’s return on equity (ROE) is expected to be 13.6% in 2025 [6] Performance Highlights - During the 2025 Spring Festival, the company held 550 performances of "Eternal Love" across 12 major locations, achieving a peak daily revenue of over 40 million yuan [7] - The "Three Gorges Eternal Love" project generated over 100 million yuan in revenue over 100 days, significantly boosting local tourism [7] - The company’s stock price has fluctuated between 6.93 yuan and 12.43 yuan over the past year, with a closing price of 9.34 yuan on the report date [2]