JGJC(SZ:000799) HTSC·2025-04-30 02:05Investment Rating - The report maintains an "Accumulate" rating for the company with a target price of RMB 45.58 [7][8] Core Views - The company reported a significant decline in revenue and net profit for 2024, with revenue at RMB 14.2 million (down 49.7% YoY) and net profit at RMB 0.1 million (down 97.7% YoY) [1] - The company is currently focused on inventory destocking, and it is anticipated that external demand recovery will take time to reflect in performance [4] - The company is deepening its market presence in the province and building model markets outside the province, while optimizing consumer activities [2] Summary by Sections Financial Performance - In Q4 2024, the company achieved revenue of RMB 2.3 million (down 66.2% YoY) and a net profit of -RMB 0.4 million [1] - For Q1 2025, revenue was RMB 3.4 million (down 30.3% YoY) and net profit was RMB 0.3 million (down 56.8% YoY) [1] - The gross margin for 2024 decreased by 7.0 percentage points to 71.4%, attributed to a decline in product structure [3] Product and Market Strategy - The company’s product lines, including the "Neican" and "Jiugui" series, have seen significant revenue declines, while the "Xiangquan" series showed a modest increase of 7.6% [2] - The company is focusing on maintaining brand value and controlling inventory to stabilize prices, with a strategic emphasis on core products [2] Future Outlook - The report projects a continued focus on inventory destocking and expects external demand recovery to drive performance improvements in the future [4] - Revenue forecasts for 2025 and 2026 have been adjusted downwards by 10% and 18%, respectively, due to anticipated market conditions [4][13]