百润股份（002568）：预调酒费投提效，期待威士忌催化

Investment Rating - The investment rating for the company is maintained as "Buy" [6] Core Views - The company reported a revenue of 3.05 billion yuan for 2024, a decrease of 6.6% year-on-year, and a net profit attributable to shareholders of 720 million yuan, down 11.2% year-on-year. The revenue for Q4 2024 was 660 million yuan, a decline of 18.0% year-on-year, while the net profit was 140 million yuan, an increase of 0.5% year-on-year. For Q1 2025, revenue was 740 million yuan, down 8.1% year-on-year, and net profit was 180 million yuan, up 7.0% year-on-year [1][2][3] Financial Performance Summary - In 2024, the gross margin increased by 3.0 percentage points to 69.7%, primarily due to channel and product structure optimization. The sales expense ratio rose by 2.9 percentage points to 24.6%, with advertising expenses increasing by 34%. The net profit margin decreased by 1.2 percentage points to 23.5% due to rising expense ratios [2][3] - The company expects the pre-mixed beverage business to face short-term growth pressure due to a high base and weak demand, while the whiskey segment is anticipated to contribute modest revenue [1][3] Revenue and Profit Forecast - The company has slightly adjusted its profit forecasts for 2025-2026 and introduced a forecast for 2027, expecting net profits of 860 million yuan, 1.00 billion yuan, and 1.12 billion yuan for 2025, 2026, and 2027 respectively, representing year-on-year growth of 20.0%, 16.3%, and 11.7% [3][5] Market Position and Strategy - The company is focusing on improving the efficiency of its marketing expenditures and anticipates better profit performance than revenue growth. The launch of new whiskey products is expected to enhance market presence and drive sales [3][5]