Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company's profitability continues to improve, with a significant increase in net profit of 337.5% year-on-year in Q1 2025, reaching 0.6 billion yuan despite a slight decline in revenue [1][2] - The industry is experiencing a sales recovery, driven by strong performance of new products and government subsidy policies, particularly in the DLP and 3LCD product segments [1] - The launch of the new Play6 series projectors in March 2025, with competitive pricing and superior specifications, is expected to enhance the company's market position [1] Financial Performance - In Q1 2025, the company achieved a gross margin of 34%, up by 6 percentage points year-on-year, attributed to the increasing proportion of high-margin overseas business [2] - The net profit margin for Q1 2025 was 7.7%, reflecting a year-on-year increase of 6 percentage points [2] - The company forecasts net profits of 3.62 billion, 4.24 billion, and 4.91 billion yuan for 2025, 2026, and 2027 respectively, indicating year-on-year growth rates of 201.6%, 17.0%, and 15.7% [2][8] Market and Product Insights - The domestic online sales of M1-M2 projectors in 2025 reached 636,000 units with a sales revenue of 0.98 billion yuan, showing a slight decline compared to the previous year [1] - The new Play6 series projectors are priced competitively at 1,799 yuan and 1,599 yuan after subsidies, with features such as 600 CVIA lumens brightness and a built-in battery for 2.5 hours of continuous video playback [1]
极米科技(688696):盈利能力持续提升,新品竞争力强劲