Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Views - The company's performance in North America has stabilized, while European operations continue to grow, with Q1 results exceeding expectations [1][5]. - In 2024, the company achieved revenue of 8.45 billion yuan, a year-on-year increase of 5.9%, with a net profit attributable to shareholders of -151 million yuan [5][15]. - The company is expected to see a profit rebound, with projections for net profit in 2025 and 2026 at 307 million yuan and 464 million yuan respectively [15]. Revenue Performance - In Q1 2025, the company reported revenue of 2.04 billion yuan, a year-on-year increase of 12.3%, and a net profit of 58.72 million yuan, up 196.2% [5][7]. - Domestic and overseas sales for 2024 were 1.48 billion yuan and 6.75 billion yuan respectively, with year-on-year growth of 3.5% and 6.7% [6]. - The company's self-owned brand revenue reached 1.13 billion yuan domestically, reflecting a 3.6% increase [6]. Profitability Analysis - The overall gross margin for 2024 was 36.9%, a decrease of 1.5 percentage points year-on-year [10]. - In Q1 2025, the gross margin improved to 39.4%, an increase of 0.8 percentage points year-on-year [12]. - The gross margin for the company's self-owned brand in 2024 was 46.0%, down 0.7 percentage points [10]. Cost Structure - The company's expense ratio for 2024 was 35.0%, an increase of 0.7 percentage points year-on-year [13]. - In Q1 2025, the expense ratio decreased to 34.8%, down 0.7 percentage points year-on-year [13]. Future Outlook - The report anticipates a rebound in profits due to the return of manufacturing to the U.S. and domestic demand stimulation policies [14]. - Revenue forecasts for 2025-2027 are maintained, with 2027 revenue projected at 12.73 billion yuan [15]. - The company is expected to benefit from reduced reliance on major clients, with the top five clients accounting for 16.2% of revenue in 2024, down 5.7 percentage points year-on-year [14].
梦百合:2024年年报及2025年一季报点评:北美业务止跌企稳,欧洲业务延续增长,一季度业绩表现超预期-20250430