
Investment Rating - The report maintains a "Strong Buy" rating for Yili Co., Ltd. (600887) with a target price of 36 CNY [2][8]. Core Views - The company reported a revenue of 115.39 billion CNY for 2024, a year-on-year decrease of 8.24%, and a net profit attributable to shareholders of 8.45 billion CNY, down 18.9% year-on-year. The first quarter of 2025 showed a revenue increase of 1.46% year-on-year, indicating a potential recovery [2][9]. - The company plans to distribute a cash dividend of 1.22 CNY per share, totaling 7.73 billion CNY, with a payout ratio of 91.4% [2]. Financial Performance Summary - 2024 Financials: - Total revenue: 115.78 billion CNY, down 8.2% year-on-year - Net profit: 8.45 billion CNY, down 18.9% year-on-year - EPS: 1.33 CNY [9]. - 2025 Estimates: - Projected revenue: 119.11 billion CNY, up 2.9% year-on-year - Projected net profit: 10.74 billion CNY, up 27.1% year-on-year - Projected EPS: 1.69 CNY [9]. Product Performance - In Q4 2024, the revenue from liquid milk, milk powder, and dairy products was 17.48 billion CNY, 8.35 billion CNY, and 0.377 billion CNY respectively, with year-on-year changes of -13.1%, +8.7%, and +23.7% [7]. - In Q1 2025, the revenue from liquid milk, milk powder, and dairy products was 19.64 billion CNY, 8.81 billion CNY, and 4.11 billion CNY respectively, with year-on-year changes of -3.1%, +18.6%, and -5.3% [7]. Cost and Profitability - The gross margin for Q4 2024 was 30.8%, a decrease of 0.69 percentage points year-on-year, while the gross margin for Q1 2025 improved to 37.7%, an increase of 1.88 percentage points year-on-year [7]. - The net profit margin for Q1 2025 was 15.0%, down 3.33 percentage points year-on-year, primarily due to a decrease in investment income [7]. Future Outlook - The company aims for a revenue target of 119 billion CNY and a total profit of 12.6 billion CNY for 2025, representing a year-on-year increase of 2.8% and 24% respectively [7]. - The expected net profit margin for 2025 is 9.0%, aligning with previous plans [7].