Proya(SH:603605) Ping An Securities·2025-04-30 07:47Investment Rating - The investment rating for the company is "Recommended" [1][10] Core Views - The company is expected to achieve a revenue of 10.778 billion yuan in 2024, representing a year-on-year growth of 21.04%, with a net profit attributable to shareholders of 1.552 billion yuan, a 30% increase [3][7] - The company has reached a significant milestone by becoming the first domestic beauty brand to exceed 10 billion yuan in revenue [7] - The online channel revenue for 2024 is projected to be 10.234 billion yuan, a year-on-year increase of 23.68%, accounting for 95.06% of the main business revenue [7] - The company has implemented a "Double Ten Strategy" aiming to rank among the top ten global cosmetics companies in the next decade [8] Financial Summary - For 2024, the company is projected to have a gross margin of 71.39% and a net margin of 14.71% [3] - The sales expenses for 2024 are expected to increase by 29.93% to 5.161 billion yuan, with a sales expense ratio of 47.88% [3] - The company’s revenue for Q1 2025 is expected to be 2.359 billion yuan, a year-on-year growth of 8.13%, with a net profit of 390 million yuan, reflecting a 28.87% increase [4] - The projected revenue and net profit for 2025-2027 are 12.307 billion yuan, 18.05 billion yuan, 14.089 billion yuan, and 21.09 billion yuan respectively [6][8] Market Position - The company has established a diverse brand portfolio catering to different consumer needs, with significant growth in its skincare and makeup segments [7][8] - The company has introduced several high-profile endorsements to enhance its market presence, including celebrities like Liu Yifei and Yi Yangqianxi [8]