SCSF(SH:600779) HTSC·2025-04-30 08:09Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company achieved a revenue of 5.22 billion and a net profit of 1.34 billion in 2024, reflecting a year-on-year growth of 5.3% and 5.7% respectively. The Q4 2024 revenue was 1.43 billion, with a net profit of 220 million, showing a year-on-year increase of 4.7% but a decrease of 12.3% in net profit [1] - For Q1 2025, the company reported a revenue of 960 million and a net profit of 190 million, with year-on-year growth of 2.7% and 2.2% respectively. The performance aligns with previous expectations [1] - The company focuses on channel health and consumer engagement, with three core strategies: product upgrade innovation, brand premiumization, and marketing breakthroughs, aiming for improved terminal sales [1] Revenue and Market Performance - In 2024, the revenue from high-end and mid-range liquor was 4.76 billion and 260 million respectively, with year-on-year growth of 2.0% and 29.1%. The sales volume increased by 2.7% and 36.1%, while the price per ton decreased by 0.7% and 5.1% [2] - For Q1 2025, high-end and mid-range liquor revenue was 850 million and 50 million, with year-on-year growth of 6.7% and a decline of 34.2% respectively. The proportion of high-end liquor revenue increased by 3.1 percentage points to 94.6% [2] Profitability and Cash Flow - The gross margin for 2024 decreased by 0.4 percentage points to 82.8%. The sales and management expense ratios were 25.1% and 8.2% respectively. The net profit margin increased by 0.1 percentage points to 25.7% [3] - In Q1 2025, the gross margin improved by 1.5 percentage points to 82.0%. The sales and management expense ratios were 27.5% and 9.0% respectively, while the net profit margin slightly decreased by 0.1 percentage points to 19.8% [3] - The company experienced a 21% decline in sales collections year-on-year, with a net operating cash flow of -580 million, primarily due to increased credit sales and cash outflows from the new production base [3] Future Outlook and Valuation - The report anticipates a marginal improvement in demand, which is expected to accelerate the company's sales. Revenue forecasts for 2025-2026 have been adjusted downwards by 2% each, with projected EPS of 2.83 and 2.97 respectively [4] - The target price for the company is set at 62.26 RMB, based on a PE ratio of 22x for 2025, reflecting a slight increase from the previous target price [4]