Midea Group(SZ:000333) Dongguan Securities·2025-04-30 09:04Investment Rating - The report maintains an "Accumulate" rating for the company, indicating an expectation that the stock will outperform the market index by 5%-15% over the next six months [7]. Core Views - The company achieved total revenue of 128.43 billion yuan in Q1 2025, representing a year-on-year growth of 20.61%. The net profit attributable to shareholders was 12.42 billion yuan, up 38.02% year-on-year, and the net profit after deducting non-recurring gains and losses was 12.75 billion yuan, also up 38.03% year-on-year, aligning with expectations [1]. - The company is actively expanding its global production capacity and investing in its own brand development to mitigate trade risks. It operates in over 200 countries, with a low revenue share from the U.S. It has 22 R&D centers and 23 major manufacturing bases across multiple continents [5][6]. - The company is advancing its digital intelligence strategy, focusing on the application of large models and Agent technology. It has developed a language model for the home appliance sector, enhancing user interaction and control across various smart products [5]. Summary by Sections Financial Performance - In Q1 2025, the company's gross margin decreased by 1.87 percentage points to 25.45%, while the net profit margin increased by 1.45 percentage points to 9.97%, primarily due to a reduction in expense ratios [5]. - The company forecasts revenue for 2025 to be 443.97 billion yuan, with net profit expected to reach 43.02 billion yuan, translating to an earnings per share (EPS) of 5.61 yuan, corresponding to a price-to-earnings (PE) ratio of 13 times [6]. Strategic Initiatives - The company is committed to its four strategic pillars: technological leadership, direct user engagement, digital intelligence, and global expansion. It aims to enhance its R&D capabilities and maintain a leading position in the industry [5].