AUPU(SH:603551) Guohai Securities·2025-04-30 09:34Investment Rating - The report maintains an "Accumulate" rating for the company [1][12]. Core Insights - The company's revenue for 2024 is projected to be 1.866 billion yuan, with a year-on-year decrease of 6.53%. The net profit attributable to shareholders is expected to be 297 million yuan, down 3.87% year-on-year [6][11]. - The cash dividend for 2024 is set at 5.5 yuan per 10 shares, amounting to a total of 323 million yuan, which represents 108.75% of the net profit attributable to shareholders [8]. - The company is focusing on dual development in electrical appliances and home products, aiming for functional and intelligent upgrades [8][11]. Financial Performance - In 2024, the company achieved an operating income of 1.866 billion yuan, with a gross profit margin of 47% [10][12]. - The online sales channel generated 679 million yuan in revenue, reflecting a year-on-year increase of 4.71%, while offline sales decreased by 11.02% to 1.155 billion yuan [8][11]. - The company’s return on equity (ROE) is projected to increase from 21% in 2024 to 26% by 2027 [10][12]. Future Projections - Revenue is expected to grow to 1.895 billion yuan in 2025, 1.969 billion yuan in 2026, and 2.111 billion yuan in 2027, with corresponding net profits of 308 million yuan, 325 million yuan, and 349 million yuan respectively [10][11]. - The company is anticipated to maintain a high dividend payout ratio while entering the low-penetration smart home market [11].