TRANSSION(SH:688036) Guohai Securities·2025-04-30 10:05Investment Rating - The report maintains a "Buy" rating for the company [1][10][11] Core Views - The company is actively expanding its mobile business in emerging markets, diversifying its product categories, and leveraging mobile internet opportunities for future growth [2][7] - The company achieved a revenue of 68.715 billion yuan in 2024, representing a year-on-year increase of 10.31%, and a net profit of 5.549 billion yuan, which is a slight increase of 0.22% year-on-year [5][6] - The first quarter of 2025 saw a revenue decline of 25.45% year-on-year, with a net profit drop of 69.87% [6] Summary by Sections Recent Performance - The company's stock performance over the past year shows a decline of 25.5%, compared to a 4.2% increase in the Shanghai and Shenzhen 300 index [4] - As of April 29, 2025, the company's stock price is 75.87 yuan, with a total market capitalization of 86.518 billion yuan [4] Market Position - In 2024, the company had a global smartphone market share of 14.0%, ranking third, and an 8.7% share in the global smartphone market, ranking fourth [7] - The company leads the African smartphone market with over 40% share and holds significant positions in South Asia, particularly in Pakistan and Bangladesh [7] Financial Projections - Revenue projections for 2025, 2026, and 2027 are 75.671 billion yuan, 85.132 billion yuan, and 98.240 billion yuan, respectively, with growth rates of 10%, 13%, and 15% [9][10] - Net profit forecasts for the same years are 5.624 billion yuan, 6.603 billion yuan, and 8.047 billion yuan, with growth rates of 1%, 17%, and 22% [9][10] Profitability Metrics - The company's gross margin for 2024 was 21.28%, a decrease of 3.17 percentage points year-on-year, while the net profit margin was 8.08%, down by 0.81 percentage points [7][8] - The first quarter of 2025 saw a gross margin of 19.27%, reflecting a decline due to market competition and supply chain costs [8]