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口子窖(603589):迎驾贡酒(603198)2024年年报及2025年一季报点评:基本盘稳固,静待改革红利释放

Investment Rating - The report maintains a "Recommended" rating for the company, with a current price of 35.61 yuan and a projected PE ratio of 13 for 2025 [6][4]. Core Views - The company has a solid foundation and is expected to benefit from the release of reform dividends. The focus is on enhancing market penetration and the operation model of the "Jian" series [4][3]. - The company achieved a revenue of 6.015 billion yuan and a net profit attributable to shareholders of 1.655 billion yuan in 2024, reflecting a year-on-year growth of 0.89% in revenue but a decline of 3.83% in net profit [1][5]. Financial Performance Summary - In 2024, the company reported a revenue of 6.015 billion yuan, with a slight increase of 0.89% year-on-year, while the net profit attributable to shareholders was 1.655 billion yuan, down 3.83% year-on-year [1][5]. - The revenue for Q1 2025 was 1.810 billion yuan, showing a year-on-year increase of 2.42%, and the net profit was 610 million yuan, up 3.59% year-on-year [1]. - The gross margin for 2024 was 74.59%, with a slight decline compared to the previous year, attributed to increased promotional expenses and product mix changes [3][4]. Product and Market Analysis - The main product category, liquor, generated 5.876 billion yuan in revenue in 2024, with a slight increase of 0.46% year-on-year. The high-end liquor segment accounted for 96.69% of the liquor revenue [2][4]. - The company is focusing on core markets both domestically and externally, with domestic revenue growth of 1.1% and a decline of 2.88% in external markets in 2024 [2][4]. - The company has a total of 1,032 distributors as of Q1 2025, with a focus on increasing penetration in the domestic market [2][4].