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极米科技(688696):Q1盈利能力持续提升

Investment Rating - The investment rating for the company is maintained at Buy-A, with a 6-month target price of 159.85 CNY [5]. Core Insights - The company reported Q1 2025 revenue of 0.81 billion CNY, a year-over-year decrease of 1.9%, while the net profit attributable to shareholders reached 0.06 billion CNY, reflecting a significant year-over-year increase of 337.5% [2][3]. - The domestic market is expected to improve due to the gradual recovery of consumer spending and the introduction of new products, while the overseas market is anticipated to contribute additional revenue through products featuring Google TV [2][3]. - The company's gross profit margin increased by 6.0 percentage points year-over-year, driven by a reduction in the cost of upstream DMD chips and ongoing supply chain improvements [2][3]. Financial Performance Summary - Q1 2025 revenue decreased by 1.9% year-over-year, while the net profit margin increased by 6.0 percentage points [2][3]. - The company’s gross margin improved by 6.0 percentage points year-over-year, with a gross profit increase of 8.7% [2][3]. - The forecasted EPS for 2025, 2026, and 2027 is 4.70 CNY, 5.20 CNY, and 5.77 CNY respectively, indicating a positive growth trajectory [3][4]. Financial Projections - The projected revenue for 2025 is 3.76 billion CNY, with a net profit of 0.33 billion CNY, reflecting a net profit margin of 8.7% [4][11]. - The company is expected to achieve a PE ratio of 27.3 in 2025, decreasing to 22.2 by 2027 [4][11]. - The net profit is projected to grow significantly, with a year-over-year increase of 173.9% in 2025 [11]. Market Position - The company is positioned as a leader in the domestic projection industry, having completed a comprehensive product lineup including LED, laser, LCD, and ultra-short throw projectors [3]. - The company’s market strategy includes leveraging the domestic replacement policy to boost sales and expanding its international presence with new product offerings [2][3].