HEILAN HOME(SH:600398) Hua Yuan Zheng Quan·2025-04-30 10:57Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company is expected to see continuous growth from new channels and new business initiatives, which are anticipated to become new growth drivers [5] - The company's core business profitability has improved, with a gross margin of 46.07% in 2024, up by 0.21 percentage points year-on-year [7] - The company has successfully launched new businesses, including partnerships with JD.com and Adidas, which are expected to drive revenue growth [7] Financial Performance Summary - Revenue projections for the company are as follows: - 2023: 21,528 million RMB - 2024: 20,957 million RMB (YoY change: -2.65%) - 2025E: 23,353 million RMB (YoY change: 11.43%) - 2026E: 25,373 million RMB (YoY change: 8.65%) - 2027E: 26,909 million RMB (YoY change: 6.06%) [6] - Net profit projections are as follows: - 2023: 2,952 million RMB - 2024: 2,159 million RMB (YoY change: -26.88%) - 2025E: 2,624 million RMB (YoY change: 21.57%) - 2026E: 2,890 million RMB (YoY change: 10.12%) - 2027E: 3,172 million RMB (YoY change: 9.75%) [6] - The company’s earnings per share (EPS) are projected to be: - 2023: 0.61 RMB - 2024: 0.45 RMB - 2025E: 0.55 RMB - 2026E: 0.60 RMB - 2027E: 0.66 RMB [6] Business Growth Drivers - The company is focusing on expanding its online business, which is expected to contribute significantly to revenue, with online revenue reaching 44.19 billion RMB in 2024, up by 35.63% year-on-year [7] - The partnership with JD.com and the expansion into the outlet market are anticipated to be key growth engines for the company [7] - The company’s core men's wear business remains solid, with expectations for revenue and profit growth driven by increased online and direct sales channel contributions [7]