SFY(SZ:002572) ZHESHANG SECURITIES·2025-04-30 15:21Investment Rating - The investment rating for the company is "Buy" (maintained) [8] Core Views - The company reported a revenue of 10.494 billion yuan for 2024, a year-on-year decrease of 10.04%, while the net profit attributable to shareholders was 1.371 billion yuan, an increase of 8.69% year-on-year [2] - The company is focusing on a multi-brand, full-category, and full-channel strategy to drive growth in 2025, with plans to enhance customer acquisition and innovate product services [5][6] - The company has a stable gross margin of 35.43% for 2024, with a slight year-on-year decrease of 0.72 percentage points [7] Financial Performance - In Q1 2025, the company reported a revenue of 2.038 billion yuan, a year-on-year decrease of 3.46%, and a net profit attributable to shareholders of 12 million yuan, a significant decrease of 92.69% year-on-year [2] - The company’s revenue from the Sofia brand in 2024 was 9.448 billion yuan, a decrease of 10.46% year-on-year, while the Milan brand saw an increase in revenue of 8.09% year-on-year [3][4] - The company plans to distribute a cash dividend of 10 yuan per 10 shares for 2024, totaling 963 million yuan, which represents 70% of the net profit attributable to shareholders [6] Future Outlook - The company expects to achieve revenues of 11.183 billion yuan, 11.990 billion yuan, and 12.828 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 6.56%, 7.22%, and 6.98% [13] - The net profit attributable to shareholders is projected to be 1.102 billion yuan in 2025, a decrease of 19.63% year-on-year, but is expected to recover in subsequent years [13]