SAIC MOTOR(SH:600104) Ping An Securities·2025-05-01 07:28Investment Rating - The investment rating for the company is "Recommended (Maintain)" with a current stock price of 16.24 CNY [1]. Core Views - The company has shown effective results from its slimming transformation, integrating internally while also collaborating externally [7][8]. - In 2024, the company reported a significant decline in revenue and net profit, with total revenue of 614.07 billion CNY (down 15.4% year-on-year) and a net profit of 1.67 billion CNY (down 88.2% year-on-year) [4]. - The company is expected to gradually see the effects of its transformation strategy, particularly in its self-owned vehicle segment, with a projected net profit of 7.49 billion CNY in 2025 [8]. Summary by Sections Financial Performance - In 2024, the company achieved a wholesale vehicle sales volume of 4.013 million units (down 20.1% year-on-year) and a retail sales volume of 4.639 million units [7]. - The company’s 2025 Q1 revenue was 137.68 billion CNY (down 0.9% year-on-year), with a net profit of 3.02 billion CNY (up 11.4% year-on-year) [4]. - The projected revenue for 2025 is 641.31 billion CNY, with a net profit forecast of 7.49 billion CNY [6]. Market and Sales Insights - The company’s sales in the new energy vehicle segment reached 1.234 million units in 2024, marking a 9.9% increase year-on-year [7]. - The company has faced challenges in its overseas market, with a 14.1% decline in overseas sales, but has implemented strategies to mitigate these impacts [7]. Strategic Initiatives - The company has restructured its passenger vehicle segment and strengthened its collaboration with Huawei, launching a new brand "Shangjie" [8]. - The company plans to invest 6 billion CNY in the new brand, which will utilize Huawei's technology and is expected to launch its first model in the second half of 2025 [8]. Profitability and Valuation - The company’s gross margin is projected to be 9.4% in 2024, with a net margin of 0.3% [6]. - The price-to-earnings (P/E) ratio is expected to be 25.1 in 2025, indicating a potential recovery in profitability [6].