SAIC MOTOR(SH:600104) Ping An Securities·2025-05-01 08:25Investment Rating - The report maintains a "Recommendation" rating for the company, indicating an expectation that the stock will outperform the market by 10% to 20% over the next six months [1][10]. Core Views - The company has shown effective results from its slimming transformation strategy, integrating internal operations while also pursuing external collaborations [1][7]. - In 2024, the company reported a significant decline in revenue and net profit, with total revenue of 614.1 billion yuan (down 15.4% year-on-year) and a net profit of 1.67 billion yuan (down 88.2% year-on-year) [4][6]. - The company is focusing on restructuring its passenger vehicle segment and enhancing cooperation with Huawei, aiming to improve operational efficiency and product development [7][8]. Summary by Sections Financial Performance - In 2024, the company achieved a wholesale vehicle sales volume of 4.013 million units, a decrease of 20.1% year-on-year, while retail sales reached 4.639 million units, indicating a reduction of over 600,000 units in inventory [7]. - The company’s revenue for 2025 is projected to recover slightly to 641.3 billion yuan, with a net profit forecast of 7.49 billion yuan, reflecting a significant rebound from the previous year's performance [6][8]. Sales and Market Strategy - The company’s sales in the new energy vehicle segment grew by 9.9% in 2024, with a notable increase in sales of the Zhiji brand by 71.2% [7]. - The company is also expanding its overseas market presence, with 1.038 million units sold abroad in 2024, despite a 14.1% decline year-on-year [7]. Operational Changes - The company has initiated a deep reform of its passenger vehicle segment, establishing a "large passenger vehicle segment" to enhance management and operational efficiency [8]. - A significant partnership with Huawei has been established, leading to the launch of a new brand, Shangjie, which will utilize Huawei's smart vehicle technology [8]. Profitability and Valuation - The report adjusts the company's net profit forecasts for 2025 and 2026 to 7.49 billion yuan and 10.22 billion yuan, respectively, while introducing a new forecast for 2027 at 12.24 billion yuan [8]. - The company's current valuation metrics indicate a P/E ratio of 25.1 for 2025, suggesting a potential for growth as the company navigates its transformation [6][8].