Kouzijiao(SH:603589) Guohai Securities·2025-05-01 12:21Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown steady growth in Q1 2025, with revenue and net profit increasing by 2.42% and 3.59% year-on-year, respectively [4][6] - The company launched new products to fill market gaps, particularly in the 200-300 RMB price range, which is one of the fastest-growing segments in Anhui [6] - The company is focusing on marketing reforms and expanding its market presence, particularly in the Anhui province, where its revenue share is steadily increasing [6] Financial Performance Summary - In 2024, the company achieved total revenue of 6.015 billion RMB, a year-on-year increase of 0.89%, while net profit decreased by 3.83% to 1.655 billion RMB [4][6] - For Q1 2025, the company reported total revenue of 1.810 billion RMB, up 2.42% year-on-year, and net profit of 610 million RMB, up 3.59% year-on-year [4][6] - The company's revenue from high-end, mid-range, and low-end products in 2024 was 5.681 billion RMB, 68 million RMB, and 126 million RMB, respectively, with growth rates of 0.06%, -10.35%, and +33.01% [6] Market and Product Strategy - The company has been actively launching new products, including the "Jian 8" and "Jian 7," to enhance its product lineup in the 100-300 RMB price range [6] - The revenue from direct sales (including group purchases) increased by 55.73% year-on-year, while wholesale revenue slightly decreased by 0.80% [6] - The company has expanded its dealer network, increasing the number of dealers in Anhui province and outside the province [6] Profitability and Financial Ratios - The company's gross profit margin for 2024 was 74.59%, a decrease of 0.60 percentage points year-on-year, while the net profit margin was 27.52%, down 1.35 percentage points [6] - The company expects revenue growth rates of 10% in 2025 and 15% in the following years, with net profit growth rates also projected at 10% and 15% [8][10] - The projected P/E ratios for the company are 14.22 for 2024, decreasing to 8.91 by 2027, indicating an improving valuation over time [8][10]