Focus Media(SZ:002027) Soochow Securities·2025-05-02 01:23Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is experiencing steady expansion in media points, with a continuous decline in operating costs [7] - The revenue and profit are expected to improve further following the acquisition of New Trend Media, which will enhance pricing power and operational efficiency [7] - The company is well-positioned for performance recovery in 2025, supported by strong cash reserves and stable growth despite macroeconomic challenges [7] Financial Performance Summary - Total revenue for 2023 is projected at 11,904 million, with a year-on-year growth of 26.30%. For 2024, revenue is expected to be 12,262 million, reflecting a growth of 3.01% [1] - Net profit attributable to shareholders for 2023 is estimated at 4,827 million, with a significant year-on-year increase of 73.02%. The forecast for 2024 is 5,155 million, indicating a growth of 6.80% [1] - The latest diluted EPS for 2023 is projected at 0.33, with expectations of 0.36 for 2024 and 0.40 for 2025 [1] Operational Highlights - As of March 2025, the number of elevator TV media points reached 1.26 million, a 19.2% increase from December 2023. However, poster points decreased by 8.1% to 1.8 million [7] - The company has successfully reduced media resource usage costs by 5.49%, while employee compensation and equipment depreciation expenses have decreased by 9.77% and 51.81%, respectively [7] - The share of internet clients in total revenue has declined to below 10%, with consumer goods clients accounting for 58.76% of total revenue, growing at 14.63% year-on-year [7] Future Projections - The EPS forecast for 2025 has been adjusted to 0.40, with further projections of 0.47 for 2026 and 0.51 for 2027. The corresponding P/E ratios are expected to be 17.98, 15.32, and 14.01, respectively [7]