MANGO(300413) 东吴证券·2025-05-02 01:23Investment Rating - The investment rating for the company is "Buy" (maintained) [1][9] Core Views - The company reported a revenue of 14.08 billion yuan for 2024, a year-on-year decrease of 3.8%. The gross profit margin was 29.0%, with an operating profit of 1.74 billion yuan, down 4.2% year-on-year. The net profit attributable to shareholders was 1.36 billion yuan, a significant decline of 61.6%, primarily due to changes in corporate income tax policies affecting deferred tax assets [2][3] - Membership revenue grew rapidly, reaching 5.15 billion yuan, up 19.3% year-on-year, driven by popular shows and an upgraded membership benefits system. The total number of members reached 73.31 million by the end of 2024 [2][3] - The company's internet video business revenue was 10.18 billion yuan, down 4.1% year-on-year, with a gross margin of 35.3%. Advertising revenue was 3.44 billion yuan, showing slight fluctuations, while operator business revenue was 1.59 billion yuan, facing short-term pressure [2][3] Financial Performance Summary - For 2023A, total revenue was 14.628 billion yuan, with a net profit of 3.556 billion yuan, resulting in an EPS of 1.90 yuan. The P/E ratio was 11.84 [1][10] - The forecast for 2024A includes total revenue of 14.08 billion yuan, a net profit of 1.364 billion yuan, and an EPS of 0.73 yuan, with a P/E ratio of 30.86 [1][10] - The company expects a gradual recovery in revenue, projecting 15.376 billion yuan for 2025E and 16.458 billion yuan for 2026E, with net profits of 1.804 billion yuan and 2.073 billion yuan respectively [1][10]