BAIRUN CORPORATION(SZ:002568) KAIYUAN SECURITIES·2025-05-02 12:28Investment Rating - The investment rating for the company is "Outperform" (Maintain) [1] Core Views - The company is expected to stabilize its growth in the ready-to-drink cocktail segment while the whisky business is progressing smoothly [1][10] - The revenue for 2024 is projected at 3.05 billion yuan, a year-on-year decrease of 6.6%, with a net profit of 720 million yuan, down 11.2% year-on-year [5][9] - The company anticipates a gradual improvement in performance, particularly in the whisky segment, with new product launches expected to contribute positively to revenue [6][10] Financial Performance Summary - In 2024, the ready-to-drink cocktail revenue was 2.68 billion yuan, down 7.2% year-on-year, primarily due to weakened consumer demand [6] - The company's Q1 2025 revenue was 740 million yuan, a decrease of 8.1% year-on-year, but net profit increased by 7.0% to 180 million yuan [5][9] - The company has slightly adjusted its profit forecasts for 2025-2026, expecting net profits of 830 million yuan, 960 million yuan, and 1.09 billion yuan for 2025, 2026, and 2027 respectively, representing year-on-year growth of 15.3%, 16.1%, and 13.3% [5][9] Margin and Cost Analysis - The gross margin for Q1 2025 increased by 1.34 percentage points to 69.66%, attributed to product mix optimization and reduced costs from the establishment of a liquor production base [8] - The net profit margin improved by 3.68 percentage points to 24.61% in Q1 2025 [8] Sales Channel Performance - Offline channel revenue for 2024 was 2.71 billion yuan, a slight decrease of 1.5%, while online retail revenue fell by 30.8% to 270 million yuan due to adjustments in e-commerce strategies [7] - The company is focusing on expanding its offline presence while adjusting its online strategies to maintain product pricing [7] Future Outlook - The ready-to-drink cocktail segment is expected to show a quarter-on-quarter improvement, with the whisky segment anticipated to contribute significantly to revenue growth in the coming years [6][10] - The company is projected to achieve stable growth in 2025, supported by the successful launch of new whisky products [6][10]