GoerTek(SZ:002241) Changjiang Securities·2025-05-03 01:15Investment Rating - The investment rating for the company is "Buy" and it is maintained [8]. Core Views - The company reported a revenue of 16.305 billion yuan for Q1 2025, a year-on-year decline of 15.57%. However, the net profit attributable to shareholders was 469 million yuan, showing a year-on-year increase of 23.53%. The non-recurring net profit was 292 million yuan, up 6.09% year-on-year. The gross margin for the quarter was 12.41%, significantly improving both sequentially and year-on-year by over 3 percentage points [2][6]. - The decline in revenue is attributed to a transition period for major headphone clients, affecting short-term sales. However, there is an expectation for improved market share in new products in the second half of the year. The company’s operational efficiency improvements have also contributed to the rise in gross margin [11]. - The company is strategically positioned in the XR industry, with a focus on expanding its consumer electronics business into the VR/AR sector. This diversification is expected to create synergies across various business lines, enhancing its competitive edge in the market [11]. Summary by Sections Financial Performance - For Q1 2025, the company achieved a total revenue of 16.305 billion yuan, a decrease of 15.57% year-on-year. The net profit attributable to shareholders was 469 million yuan, an increase of 23.53% year-on-year. The non-recurring net profit was 292 million yuan, reflecting a growth of 6.09% year-on-year. The gross margin improved to 12.41%, showing a significant increase of over 3 percentage points compared to the previous year [2][6]. Future Outlook - The company anticipates that revenue factors in 2025 will be influenced by various sectors including VR, headphones, gaming consoles, components, and AI glasses. While some products are in the later stages of their life cycles, the emerging AI/AR market is expected to see significant growth, providing the company with a competitive advantage to capture market share [11]. - The company is expected to continue improving its profit margins in 2025, driven by operational efficiency and changes in product structure [11]. Strategic Positioning - The company is actively expanding into the VR/AR industry, positioning itself as a leader in precision manufacturing that integrates sound, light, and electricity. This strategic move is expected to enhance its capabilities in producing key components and modules for VR/AR products, benefiting from the ongoing technological advancements in the 5G and AI sectors [11].