周大生（002867）：金价高企致业绩承压，期待多品牌矩阵协同发力

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance in the near term [2][6]. Core Insights - The company is focusing on strengthening its main brand, Zhou Dasheng, while building a diverse sub-brand matrix to capture market share. Despite the pressure on the gold consumption market, the revenue forecasts for 2025-2027 are adjusted to 15.106 billion, 16.698 billion, and 18.421 billion respectively, with corresponding net profits of 1.108 billion, 1.237 billion, and 1.377 billion, leading to a projected PE ratio of 13x, 12x, and 10x [2][15]. Financial Summary - In 2024, the company reported a revenue of 138.91 billion, a decrease of 14.73%, and a net profit of 10.10 billion, down 23.25%. The fourth quarter of 2024 saw a revenue of 30.83 billion, down 18.79%, and a net profit of 1.55 billion, down 29.69% [4][11]. - The revenue breakdown for 2024 shows that the main product, gold jewelry, generated 114.39 billion, accounting for 82.35% of total revenue, while other segments like embedded jewelry and brand usage fees also contributed [5][12]. - The company’s gross margin improved to 20.80% in 2024, up 2.66 percentage points, attributed to a higher proportion of self-operated business and a decrease in low-margin gold products [14]. Business Strategy - The company is enhancing its multi-brand strategy, with a total of 5,008 stores by the end of 2024, including 4,655 franchise stores and 353 self-operated stores. The focus is on integrating channel resources and optimizing store layouts to strengthen the main brand while promoting sub-brands [15][12]. - The sub-brands include "Zhou Dasheng X National Treasure," which targets high-end channels, "Zhou Dasheng Classic," focusing on cultural heritage, and "Zhuanzhuge," which will launch in the second half of 2024, emphasizing low investment and high returns [15].