Focus Media(SZ:002027) Orient Securities·2025-05-03 12:23Investment Rating - The report maintains a "Buy" rating for the company [3] Core Views - The company reported a stable performance with a high dividend payout, focusing on the progress of the acquisition of New Wave Media [1] - For the fiscal year 2024, the company achieved a revenue of 30 billion yuan (down 7.1% year-on-year) and a net profit attributable to shareholders of 11.9 billion yuan (down 3.1% year-on-year) in Q4 [1] - The company plans to distribute a cash dividend of 2.3 yuan per 10 shares, totaling 4.8 billion yuan, with a payout ratio of 92% and a dividend yield of 4.69% [1] Financial Performance Summary - The company forecasts net profits for 2025-2027 to be 54.5 billion yuan, 57.8 billion yuan, and 61.6 billion yuan respectively, with corresponding EPS of 0.38, 0.40, and 0.43 yuan [2] - The historical average PE ratio is used to set a target price of 8.31 yuan per share for 2025, based on a 22x PE ratio [2] - The company’s revenue for 2023 was 11.9 billion yuan, with a year-on-year growth of 26.3%, and is expected to grow at a slower pace in the coming years [2] Revenue Breakdown - The company’s media revenue from elevator advertising reached 115 billion yuan in 2024, a year-on-year increase of 3.87%, accounting for 94.2% of total revenue [7] - The revenue from the consumer goods sector was 76 billion yuan, up 13.4% year-on-year, contributing 62% to total revenue [7] - The company has expanded its elevator TV media points to 1.26 million, a 19% increase compared to the end of 2023 [7] Acquisition Focus - The company is in the process of acquiring 100% of New Wave Media, which focuses on outdoor video and print advertising, potentially enhancing operational efficiency and expanding user coverage [7]