Roborock(SH:688169) Huaan Securities·2025-05-04 00:23Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return that will outperform the market benchmark by over 15% in the next 6-12 months [8]. Core Insights - The company has experienced a significant revenue increase, with Q1 2025 revenue reaching 34.28 billion yuan, a year-on-year growth of 86.22%. However, the net profit for the same period was 2.67 billion yuan, reflecting a decline of 32.92% year-on-year [7][8]. - The report emphasizes that the company's strategic transformation is focused on market share expansion, with various factors influencing profitability, including technology upgrades, pricing strategies, supply chain optimization, and increased direct sales in Europe [7][8]. Revenue Analysis - Domestic sales are expected to accelerate, with a projected year-on-year growth of over 100% in Q1 2025, slightly up from Q4 2024. The sales performance of the company's sweeping and washing machines has shown significant improvement, with sales revenue for washing machines increasing by 349% year-on-year [7][8]. - International sales are also anticipated to grow, with a projected year-on-year increase of 60% in Q1 2025, particularly in Europe, where sales are expected to double due to adjustments in offline distribution and continued growth in online channels [7][8]. Financial Performance - The gross margin for Q1 2025 was reported at 45.5%, showing a year-on-year decrease of 9.5 percentage points but a slight improvement from the previous quarter. The net profit margin for Q1 2025 was 7.8%, down 13.9 percentage points year-on-year [7][8]. - The report provides updated revenue and profit forecasts for 2025-2027, projecting revenues of 161.66 billion yuan, 191.37 billion yuan, and 217.43 billion yuan, respectively, with corresponding net profits of 19.33 billion yuan, 23.47 billion yuan, and 27.38 billion yuan [8][10]. Key Financial Metrics - The report outlines key financial metrics, including a projected revenue growth of 35.3% in 2025, with a slight decline in net profit expected in 2025 but a recovery in subsequent years [10][11]. - The company's price-to-earnings (P/E) ratio is projected to decrease from 20.36 in 2024 to 13.06 by 2027, indicating a potential increase in valuation attractiveness over time [12].