青松股份：业绩实现扭亏为盈，降本增效带动毛利率提升-20250504

Investment Rating - The report maintains a "Buy" rating for the company, with a target price based on expected performance relative to the market index [7]. Core Views - The company has achieved a turnaround in profitability for 2024, with a reported revenue of 1.94 billion yuan, a slight decrease of 1.51% year-over-year, and a net profit of 55 million yuan, compared to a loss of 68 million yuan in the previous year [1]. - The improvement in gross margin is attributed to cost control measures, including better management of raw material procurement and optimization of production processes [1][2]. - The subsidiary, Nosber, has solidified its competitive advantages, including talent acquisition, customer resources, and a robust quality control system, which are expected to enhance market competitiveness [3]. Financial Performance Summary - For 2024, the company reported a revenue of 1.94 billion yuan, with a year-over-year decline of 1.51%. The net profit was 55 million yuan, marking a significant recovery from a loss of 68 million yuan in 2023 [6]. - The revenue forecast for 2025-2027 is adjusted to 2.00 billion yuan, 2.10 billion yuan, and 2.22 billion yuan, reflecting growth rates of 3.2%, 5.1%, and 5.6% respectively [4]. - The net profit projections for the same period are 114 million yuan, 144 million yuan, and 187 million yuan, with year-over-year growth rates of 108.2%, 26.6%, and 29.5% respectively [4][6]. Product Performance Summary - The company has seen revenue growth in its three main product categories: facial masks, skincare, and wet wipes, with respective revenues of 815 million yuan, 739 million yuan, and 291 million yuan for 2024 [2]. - Gross margins for these categories improved, with facial masks at 18.02%, skincare at 16.90%, and wet wipes at 14.29%, reflecting increases of 7.08%, 6.03%, and 0.11% year-over-year [2]. Competitive Positioning - Nosber, as a leading domestic ODM in the cosmetics sector, has established a multi-faceted competitive advantage, including a strong supply chain and innovation capabilities [3]. - The company is enhancing its service quality and responsiveness by creating specialized teams to cater to diverse customer needs, particularly in the e-commerce sector [3].