ORIENTAL YUHONG(SZ:002271) HUAXI Securities·2025-05-04 15:16Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company experienced a 14.52% year-on-year decline in revenue due to industry demand downturn and proactive business structure adjustments. Direct sales revenue dropped significantly by 58.75% to 4.277 billion yuan, impacting overall revenue. However, retail and engineering channels showed robust growth, with combined revenue of 23.562 billion yuan, up 8.10% year-on-year, accounting for 83.98% of total revenue [3][4] - The company has successfully optimized its sales channels, with the C-end revenue reaching 10.209 billion yuan, up 9.92% year-on-year, and the small B-end revenue at 13.354 billion yuan, up 6.74% year-on-year. The growth in these segments has mitigated the decline in direct sales [3][4] - The company reported a significant improvement in cash flow, with operating cash flow reaching 3.457 billion yuan, a 64.39% increase year-on-year, indicating successful channel transformation and improved operational quality [6] Financial Summary - The company achieved a total revenue of 28.056 billion yuan in 2024, down 14.52% year-on-year, with a net profit attributable to shareholders of 108 million yuan, down 95.24% year-on-year. The operating cash flow was 3.457 billion yuan, showing a significant improvement [5][10] - For 2025, the company is projected to generate revenue of 28.946 billion yuan, with a net profit of 1.347 billion yuan, reflecting a substantial recovery in profitability [10][13] - The company plans to distribute a cash dividend of 18.50 yuan per 10 shares, totaling 4.419 billion yuan [5] Growth Prospects - The company is accelerating its overseas business expansion, with foreign revenue reaching 877 million yuan, up 24.73% year-on-year. The establishment of factories in Malaysia, the USA, and Saudi Arabia is expected to enhance its global supply chain and revenue growth [7] - Revenue projections for 2025-2027 are 28.946 billion yuan, 31.158 billion yuan, and 33.739 billion yuan, respectively, with net profits expected to recover to 1.347 billion yuan, 1.812 billion yuan, and 2.268 billion yuan [8][10]