CHJ(SZ:002345) Tianfeng Securities·2025-05-05 02:23Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative return of over 20% within the next six months [7][8]. Core Views - The company reported a revenue of 2.3 billion in Q1 2025, a year-on-year increase of 25%, with a net profit attributable to shareholders of 190 million, up 44% [1]. - For 2024, the company anticipates a revenue of 6.5 billion, a 10% increase, but a decrease in net profit attributable to shareholders by 42% due to goodwill impairment [1]. - The company is focusing on its core strategy of "focusing on the main business, 1+N brand, all-channel marketing, and internationalization" to adapt to market changes and seize development opportunities [3]. Revenue Breakdown - The company's self-operated revenue is projected to be 3 billion, a decrease of 7%, with a gross margin of 32% [1]. - Franchise revenue is expected to reach 3.3 billion, an increase of 32%, with a gross margin of 17% [1]. - Wholesale revenue is anticipated to be 200 million, up 7%, with a gross margin of 7% [1]. - Fashion jewelry product revenue is expected to be 3 billion, a decrease of 1%, while traditional gold product revenue is projected to be 2.9 billion, an increase of 30% [2]. User Base and Digital Management - The company has attracted over 20 million members, with 85% of its core consumer group being born in the 1980s, 1990s, and 2000s, indicating strong appeal among younger demographics [5]. - The company has made significant advancements in digital management, optimizing supply chain structures and enhancing operational efficiency through digital retail applications [6]. Financial Forecasts - The adjusted profit forecast for the company indicates net profits of 470 million, 630 million, and 800 million for 2025, 2026, and 2027 respectively, with corresponding EPS of 0.53, 0.71, and 0.90 [13]. - The company expects a revenue growth rate of 26.1% in 2025, followed by 25.9% in 2026 and 27.2% in 2027 [14].