JONJEE(SH:600872) Huaan Securities·2025-05-05 10:23Investment Rating - The investment rating for the company is maintained at "Buy" [6][9]. Core Views - The company's revenue has been impacted by the timing of the Spring Festival and channel adjustments [4]. - Profitability has improved due to scale effects and increased investment in expenses, with Q1 gross margin rising by 1.8 percentage points to 38.7% due to lower raw material costs and optimized supply chain [5]. - The company expects a recovery in operations in the second half of the year as channel inventory continues to decrease, with a focus on traditional channel penetration and e-commerce expansion [6]. Revenue and Profit Forecast - The company forecasts total revenue for 2025-2027 to be 5.8 billion, 6.2 billion, and 6.73 billion yuan respectively, with year-on-year growth of 5.1%, 7.0%, and 8.5% [6]. - The expected net profit attributable to the parent company for the same period is projected to be 900 million, 990 million, and 1.11 billion yuan, with year-on-year growth of 1.0%, 9.1%, and 12.3% [6]. Financial Performance - In Q1, the company reported revenue of 1.102 billion yuan, a decrease of 25.8%, and a net profit of 181 million yuan, down 24.2% [6][11]. - The main product, "Meiwei Xian," generated revenue of 1.08 billion yuan in Q1, a decline of 25.9% year-on-year, primarily due to the Spring Festival timing and channel inventory adjustments [6][11]. - The company added 118 new distributors in Q1, indicating ongoing channel expansion [6].